Every project has an essence. My work is about finding it.
Architecture & Design
Design Living is my philosophy and practice.
An approach to design that connects cultural ambition with everyday experience, and strategic transformation with human behavior. For over two decades, I’ve worked across cultural institutions, corporate transformation, residences, and immersive environments. Design Living draws these worlds together. It’s a way of practicing design that is both cultural and operational, both imaginative and practical. It’s design thinking squared.
Four Pillars
Process
My process blends models, drawings, renderings, and new technologies—from AI to behavioral profiling—with a deep commitment to collaboration. Each project begins with listening, and with seeking its essence. Spaces come alive when they reflect the people they’re for.
Transformation in practice: Freeman’s workplace as cultural hub.
For me, design is not a profession but a way of living—an ongoing practice of connecting people, culture, and place.
Hello, World!