Guggenheim Bilbao. Ta Phrom in Cambodia. Yellow Wood in the Hudson Valley. A mash-up of the places that shape me.
Architecture & Design
Design Living is my philosophy and practice.
It’s an approach to design that connects cultural ambition to everyday experience and ties strategic transformation directly to human behavior. For more than two decades, I’ve worked across cultural institutions, corporate reinvention, residences, and immersive environments—and Design Living is where these worlds converge. It’s a way of practicing that’s both cultural and operational, imaginative and practical. At its core, it’s about making choices that reinforce the true essence of a person or organization, subtly encouraging ongoing evolution and deeper engagement.
Four Pillars
Process
My process blends models, drawings, renderings, and new technologies—from AI to behavioral profiling—with a deep commitment to collaboration. Each project begins with listening, and with seeking its essence. Spaces come alive when they reflect the people they’re for.
Transformation in practice: Freeman’s workplace as cultural hub.